A Froala alternative for editorial content
Froala and ContentBuilder.js are both JavaScript editors you add to your own website or app. Froala is a WYSIWYG rich text editor, made for formatted text. ContentBuilder.js is a visual HTML editor for editorial content, with layout, designed blocks and interactive elements, in one place.
More than a text box
Froala is built for formatted text: paragraphs, headings, lists, tables and images. That is right for documents and form fields. But content on the web is more visual now: columns, image layouts, galleries, sliders, tabs.
ContentBuilder.js edits content the way it appears on the page:
- Drag in designed blocks and arrange them in rows and columns, with clear rules that keep the layout clean on every screen.
- Pick text sizes from a wide range, from small to very large, with simple size classes.
- Add sliders, galleries, tabs and more, and edit the text and images inside them directly while they work.
A simple test: can your users put a photo beside a text column, add a gallery, and edit the text inside a tab, all without touching HTML? Try it in the ContentBuilder.js demo.
The short answer
Choose ContentBuilder.js if
- your users create articles, stories and pages that should look editorial, not just formatted text;
- you want layout and 200+ designed blocks, ready out of the box;
- your users add sliders, galleries and tabs, and edit the content inside them directly;
- you want a one-time price, with no editor-load fees and no limits on websites or users.
Choose Froala if
- your users write formatted text and documents;
- you need track changes and Markdown;
- you want every editing plugin in one plan;
- you need real-time collaboration, comments and version history;
- a yearly subscription suits you, or a perpetual license from $2,699.
Side by side
| ContentBuilder.js | Froala | |
|---|---|---|
| What it is | A visual HTML editor for editorial content: layout, designed blocks and text in one place. | A WYSIWYG rich text editor. |
| Editing model | Rows and columns you drag, designed blocks, and text you edit in place. | Formatted text: paragraphs, headings, lists, tables and images. |
| Ready-made content | 200+ designed blocks, defined in an editable JSON file. | Text formatting tools, tables, code view and Markdown; collaboration, comments and version history in every plan. |
| Interactive content | Sliders, galleries, tabs, FAQs and more, loaded only when a page uses them. Edit the text and images inside them directly. | Editing plugins, all included in every plan. |
| AI | Code Chat: create and edit content with prompts, generate images. Uses your own OpenRouter or Fal.ai account. | AI Assist plugin, included; you connect your own AI provider. |
| Works with | Plain HTML, PHP, React, Next.js, Vue, Laravel; Bootstrap, Tailwind CSS, Foundation and more. | React, Angular, Vue and more. |
| Where it runs | On your own server. No editor-load fees. | On your own server, with a license key. |
| Price | One-time, from $69. Every package: unlimited websites for you and your clients. Pro and Super: use in your SaaS with unlimited users. Super includes the source code. One year of upgrades and email support included. | From $899/year, or a perpetual license from $2,699 (regular prices). Use in SaaS from $1,999/year. |
Froala details from its pricing page and docs, checked 15 November 2026. Froala is a trademark of its owner.
Clarity over chaos
ContentBuilder.js brings the feel of magazine design to the web without the chaos of free-form page builders. Content sits in rows and columns with clear rules, so drag & drop stays simple and the result stays predictable on every screen. Within those rules there is room for asymmetry, grid play and expressive typography, with text controls that produce clean output.
A generous license, paid once
ContentBuilder.js is a one-time purchase with a No Limits License:
- Every package lets you use it in an unlimited number of websites, yours or your clients', personal or business.
- Pro lets you offer it in your own SaaS product, to unlimited users.
- Super covers up to three SaaS products and includes the source code.
It runs on your own server, so there are no per-load, per-session, per-user or per-domain fees as your product grows. AI features use your own OpenRouter or Fal.ai account, so you pay the AI provider directly, at their price. See prices and the packages explained.
Try it
See ContentBuilder.js in the online demo, read the documentation, or see features and pricing. Need full page design with section templates? See ContentBox.js, built on ContentBuilder.js.